The Audience Specialists act as the intermediary between the BU region’s, channels and brand organization and the Digital Insights team, ensuring strategies are embedded in intelligence, and data science is utilized in commercial strategies.
They are ultimately responsible for consolidating the region / channel / brand SKU prioritization feedback for each touchpoint launched through BEES via promos, challenges, tasks, missions, and digital communications.
The Audience Specialists own the monthly routine organization and prepare key insights for the routine meetings between the Audience Manager...