The role is ressponsible to drive the execution of Brand and Marketing (B&M) strategies at the regional and segment level, translating central strategic direction into localized, impactful initiatives.
The role is accountable for delivering Go-To-Market execution for B2C and B2B segments, enabling market share growth, customer engagement, and revenue generation. Additionally, the role provides hands-on leadership across trade marketing, sponsorships, events, media planning, PR, and digital marketing, ensuring all activities align with central direction while meeting unique regional needs and market...