As a Performance Marketing Specialist, you will drive lead generation and customer acquisition through paid digital campaigns. You will be responsible for planning, executing, and optimising performance-based campaigns across various platforms to maximise ROI by monitoring KPIs such as CPA, CTR, and conversion rates. Additionally, you will identify trends, implement campaigns aligned with organisational objectives, and continuously adjust strategies to improve campaign effectiveness. Collaboration with the design and BI teams will be key in developing compelling content that supports business goals...