Lead the CRM strategy, mapping and optimizing customer journeys across all direct marketing touchpoints.
Manage the full CRM lifecyclefrom acquisition to retention to reactivationusing segmentation, personalization, and automation. […]
Own the CRM and direct marketing calendar, ensuring well-timed, customer-centric communications that enhance engagement and reduce opt-outs.
Conduct A/B testing to continuously improve conversion rates, messaging, and user experience.
Liaise with internal stakeholders to align campaign strategies with broader brand and commercial goals. […]
Champion best practices...