Advertising and PR category

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Marketing, Advertising and PR are part of the creative, communicative industry. Focusing on different target groups the objective of these three business sectors is selling either a product or an image to the public. Professionals active in these sectors need good communication skills and have to be prepared to speak at conferences, take part in industry awards, and occasionally work with the press. A key role in advertising is to promote the service of a particular organisation by implementing strong research-based data on social market trends. Following this, advertising requires the candidate to market the product using the most appropriate and successful medium available. Working closely with marketing directors, senior company administration, creative directors, and clients is an essential part of the position.